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Imagine shopping knowing that every product has a minimal impact on the environment. Thanks to technology, this could become a reality! A new study has revealed that retail supply chains face many challenges, but solutions exist. Experts have identified five major obstacles to the adoption of advanced technologies like the Internet of Things and artificial intelligence. To overcome these challenges, an integrated model combining circular economy principles and Industry 4.0 technologies has been developed. This model helps companies improve the resilience and sustainability of their supply chains, reducing pollution and promoting socially responsible practices. With automation and better data management, the future of retail could be greener than ever!

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The integrated model proposed in the study is based on five fundamental pillars: problem diagnosis, data management, automation, personnel skills, and continuous monitoring. Problem diagnosis helps identify critical areas in the supply chain that need improvement. Data management is crucial for collecting and analyzing real-time information, enabling more informed decisions. Automation, through the use of robotics and artificial intelligence, can optimize logistics processes, reducing errors and improving efficiency. Personnel skills are essential for implementing and managing these advanced technologies. Finally, continuous monitoring ensures that sustainable practices are maintained over time. This holistic approach not only reduces environmental impact but also improves companies' competitiveness in the global market.

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Authors:
Aldona JarašūnienėDonaldas Paulauskas
Date Published:
Original Article www.mdpi.com
Fact-check verified on 24/11/2025
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Creative Commons License CC BY-NC-SA 4.0

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