The papacy is not just the figure of the pope, but also an intangible cultural heritage. Scholars describe it as a “living symbol” of Catholic tradition, able to transmit collective identity and memory. By examining papal constitutions and historic documents, the study shows how the pope acts as narrator, initiator, and custodian of a culture that spans centuries. Internet search data confirm global interest: during a pope’s death or a conclave, online queries explode, showing the world follows these moments like cultural events. In practice, the pope becomes a bridge between theology and everyday life, linking faith, art, language, and traditions. This “digital” role keeps the papacy constantly present in collective memory, even when not front‑stage. Thus, religious leadership turns into a vehicle for cultural transmission, speaking to youths and adults in a social‑media‑driven era.
The concept of intangible cultural heritage (ICH) was formalized by UNESCO in 2003 to protect practices, representations, and knowledge transmitted across generations. Applying this category to the papacy requires redefining traditional criteria: the pope is not an isolated “event” or “practice,” but a dynamic agent embodying and transmitting the entire Catholic tradition. The research rests on three methodological pillars. First, textual analysis of papal constitutions reveals how pontifical language encodes values, rituals, and social norms, acting as a living archive. Second, the sociology of religion highlights the pope’s role as an “institutional storyteller,” shaping collective consciousness through homilies, encyclicals, and public speeches. Third, the use of digital big data: Google Trends shows global interest spikes during key events (death, election, apostolic journeys). These spikes not only measure curiosity but also indicate the papacy’s ability to activate transnational communication networks, reinforcing identity cohesion. Moreover, the pope serves as a “symbolic custodian” of cultural assets: his authority influences the preservation of artworks, archives, and sacred sites, creating a direct link between religious leadership and material heritage. In sum, the papacy can be seen as a “living element” of ICH, mediating between tradition and innovation, sacred and secular, and keeping cultural memory alive in an increasingly interconnected digital world.
